In today's world, it's essential for every nonprofit and charitable organization to have a strong web presence. Unfortunately, many nonprofits and charities lack the resources to launch efficient web initiatives on their own and don't have enough funding to outsource them. As a result, too many organizations struggle recruiting volunteers and soliciting donations online because their sites are not up to par with Web 2.0 standards.

SALEM, N.H., Sept. 30, 2009 – The Salem Animal Rescue League today launched a completely redesigned Web site that was donated by New Hampshire-based marketing and design firm Danconia Media.

The site – located at www.sarl-nh.org – was donated as part of Danconia's Web design grant program for Granite State nonprofits and charities. It was built with a highly user-friendly content management system that will allow SARL members to add and modify content within moments. Danconia is also providing hosting services for SARL free of charge.

“They captured exactly what we were looking for in a very user-friendly Web site,” SARL President Lori Bertrand said. “I am delighted with the outcome of this project, as it will be used by our volunteers, staff, donors and adopters to advance our shelter's operations and save many more lives of companion animals.”

On the site, visitors can see pictures and videos featuring dogs and cats that are currently available for adoption, donate money to the organization by check or credit card, see upcoming events, sign up to be a volunteer, apply to be a cat or dog foster parent and get pet care information, among many other things. The site also integrates SARL's Twitter and Facebook pages, which the nonprofit uses to communicate with its supporters.